“Most importantly, this acquisition will grow the weather expertise that is central to everything we do and will result in better forecasts and weather data for users on all of our platforms.” Weather Underground will add a great complementary, brand to our portfolio, a brand with a distinct, loyal, and active user base that will enable us to reach a unique segment of users,” said TWCC CEO David Kenny. “Everyone in the weather space is familiar with the strength of Weather Underground and its innovative method of presenting weather data. Weather blogging has always been a big part of WU, and it s good to see Masters say that really won’t change. Many Weather Underground features, such as our Personal Weather Station data, WunderMap, and my blog, are scheduled to also appear on the web site in the coming months. The plan is to make both and stronger, by sharing content and infrastructure. Weather Underground CEO Alan Steremberg will remain in charge, and our meteorologists and developers will continue to create the ground-breaking weather products that we’re renowned for. The Weather Channel is committed to keeping the Weather Underground brand and the web site in its current form. With a swelling user base around the globe, and with demands for our services to be made available across so many new digital platforms like mobile phones and tablets, the board recognized the need for an even greater injection of resources, and the decision was made to merge with The Weather Channel Companies. N the past three years, Weather Underground entered into a rapid period of growth that saw our staff more than double to 57 people.
Jeff Masters talked about the merger on his blog:
WU is also the weather provider for Google. Although WU is known by most for their online presence, they actually became the official weather provider for the AP back in 2005. WU has been around for 17 years, having been founded by meteorologist and PhD Jeff Master back in 1995. Popular weather data site Weather Underground is bring acquired by the best-known weather news source in the U.S., The Weather Channel Companies.Īlthough the specifics of the acquisition have yet to be released, we’ll known pretty soon as they expect the deal to close in several weeks.
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