We do know this: More than 70 percent of Salesforce customers - again, customers are typically companies, not people - are using apps, and about half have installed at least two. That makes it hard to quantify exactly how many individual users there are using these apps. And while that seems like a pretty small number, especially when you realize it has existed since 2006, consider this: The download of a single app - there are about 2,700 - might affect hundreds or thousands of individual users across a company. While downloads from Apple’s App Store number in the tens of billions, downloads from Salesforce’s AppExchange today hit three million, according to a company blog post. Companies using can download and install apps that enhance their experiences or add specialized functions that apply specifically to their lines of business. Salesforce itself went on to create its own app store, called the AppExchange, and in the world of cloud-based business software, it’s the biggest app marketplace aimed at businesses. But the phrase was first created and trademarked by, then gifted to Apple by that company’s CEO, Marc Benioff. Apple has used it since it debuted the iTunes App Store in 2007. We’ve come to know the phrase “app store” in relation to the online marketplaces for the software we run on our smartphones.
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